Retail signage

Retail signage is important because it directly influences customer behavior and brand perception. Here are key reasons why it matters:

1. Attracts Attention & Brings Foot Traffic

• Eye-catching signage helps your store stand out, especially in busy retail areas or malls.

• Well-designed outdoor signs can increase walk-ins and impulse visits.

2. Communicates Brand Identity

• Signage is often the first impression customers have of your brand.

• The colors, fonts, and design reflect your store’s personality and quality.

3. Guides Customers & Improves Experience

• Wayfinding and directional signs help customers navigate easily within the store.

• Clear product, pricing, and promotional signage make shopping effortless and enjoyable.

4. Drives Sales & Promotions

• Signs highlighting sales, discounts, or new arrivals influence purchasing decisions.

• Well-placed point-of-purchase signage can boost impulse buying.

5. Cost-Effective Marketing

• Unlike digital ads that require ongoing spend, signage is a one-time investment that works 24/7.

• It’s a powerful local marketing tool for both big and small retailers.

6. Legal & Safety Compliance

• Some signs (e.g., emergency exits, COVID-19 safety guidelines) are required by law and help ensure customer safety.

1. • 76–87% of customers say signage influenced their decision to enter a store—especially new customers. source 

   • 68% of consumers report purchasing a product simply because a sign caught their eye.source 

   • According to POPAI, in-store signage can increase sales by up to 30%, with 88% of shoppers making unplanned purchases thanks to effective signage. source

   • Using digital signage, retailers experienced an average sales uplift of ~31–33% in 2023. source

   • Digital signs also deliver 83% higher recall, reduce perceived wait times by up to 35%, and lead to 60–65% of consumers saying signage increased their spending. source

• Draws Customers In: High-quality signs make people curious—76–87% enter stores based on signage alone.

• Promotes Buying Decisions: Clear, compelling messaging prompts 68% of shoppers to buy.

• Supports Brand Perception: Signage quality reflects product and service quality.

• Drives Sales & Impulse Purchases: In-store displays lead to ~30% more sales; digital signage adds even more.

• Enhances Engagement & Satisfaction: Reduced perceived wait times, improved brand recall, and higher repeat visits.

•  

Yes, of course we do fabricate fabric lightboxes!

A fabric lightbox, also known as a textile lightbox or an LED fabric frame, is a display system used for advertising or showcasing graphics and images. It consists of a frame made of aluminium and with a fabric banner that is high quality printed. The fabric graphic is stretched and inserted securely into the frame, which usually has a silicone strip or similar mechanism to hold the fabric in place.

The main feature of a fabric lightbox is the backlighting system integrated into the frame. It typically uses LED lights positioned behind the fabric graphic or along the aluminium profile to illuminate it evenly and make the colors and details of the image vibrant and eye-catching. Fabric lightbox LED lights are energy-efficient and have a longer lifespan compared to traditional light sources.

Fabric light boxes are commonly used in various settings, including retail stores, trade shows, exhibitions, airports, malls, building signs and both indoor and outdoor signage where the main purpose is to have visual impact and advertising effectiveness. They provide a sleek and modern look with their slim profiles and seamless fabric displays, creating an immersive and visually appealing experience for viewers.

One advantage of fabric lightboxes is their versatility. The fabric graphics can be easily replaced, allowing for quick and cost-effective updates to the displayed content. They also offer a lightweight and portable solution compared to other types of display systems, making them convenient for transportation and installation.

When do you use fabric lightbox? 
Common materials used for the faces of lightboxes include acrylic and polycarbonate; they usually have a material capped size of 8-10 ft long while fabric lightboxes can go up to 50 meters, thus if you are looking out for a massive lightbox without joints, fabric lightbox is the one to go for. Overall, fabric lightboxes are an effective and visually appealing way to showcase designs, providing illuminated display that captures attention and enhances visual communication.